The Wicked Collection: Just in Time for Halloween
- It’s here! The Wicked: For Good Collection.
- Curated beauty that channels the amazafying magic.
- See all the options here, then shop in-store for your Wicked touch.

Wicked: For Good Collection is now available. Shop in-store for the best selection.
ULTA Beauty is the largest beauty retailer in the United States and the premier beauty destination, offering:
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Makeup
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Fragrance
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Skin
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Hair Care Products
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Salon Services
Since opening its first store 30 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 25,000 products from over 600 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty’s own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin, brow, and makeup services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading ULTAmate Rewards loyalty program. Visit ULTA’s website for a collection of tips, tutorials, and social content and get inspire